Built for Strong Dogs
Designed to stand out.
LUNE WUF began with a problem: we couldn't find dog gear that was strong enough for our dogs - yet still looked good. Most either sacrificed durability or design.
So, we started creating our own.
Meet Luna
As a strong-willed Alaskan Malamute with a bold spirit and even bolder pull, she challenged everything we knew about dog gear.
Strong and full of personality - she showed us the need for dog gear that could match her power.
She didn't just inspire our first design - she inspired the entire brand.
Made for one. Loved by many.
What began as handmade collars for Luna soon sparked something bigger. We met other dog owners who were looking for the same thing:
Gear that could keep up with powerful, adventurous dogs - without compromising on design.
Long nights of trial and error, LUNE WUF has grown into a brand known for strength, style and purpose. Every product is made with dogs like Luna in mind - those who live boldly, play hard and walk proudly beside us.
From our bond, to yours.
Today, LUNE WUF is more than just dog gear. It's a celebration of the unbreakable bond between human and dog, build on love, inspired by strength and designed to stand out.