How to Measure



Don't have a measuring tape? Here are two simple ways to measure your dog's neck to determine the correct collar size:

Use a String or Ribbon:

  • Wrap it gently around your dog's neck, where the collar would normally sit.
  • Make sure it is snug but not too tight.
  • Mark or hold the point where the string or ribbon meets and measure the length.

 alaskan malamute silhouette with descriptions on how to measure dog's neck


Use Current Collar:

  • If your dog already has a collar that fits them well, you can use it to measure their neck size.
  • Lay the collar on a flat surface.
  • Measure the length from “here” indicated on the male end of the buckle to the other end of the buckle. (See photo reference below)

NOTE: do not measure end to end, this is a very common mistake!

dog collar with measuring tips from female side of the buckle to the male side of the buckle



  • Wrap it snuggly around the head, directly in front of the ears and under the chin 


Remember, it's important to measure accurately to ensure a proper fit for your dog's collar. If you have any concerns or questions, feel free to reach out to us for further assistance.